Check your source text before asking AI to rewrite it

A draft does not become more reliable because it reads more smoothly. When the source is unclear, rewriting can hide that uncertainty. First check what your page actually says. You do not need beautiful prose yet. Above all, you need to know which information is established and which questions remain open.

Divide your source text into three groups

Copy the existing service page and mark three types of sentences:

• Confirmed facts: the service, audience, region, steps or contact option you can check.
• General formulations: words such as quality, tailored or taking care of everything, without concrete explanation.
• Claims needing verification: prices, timelines, qualifications, guarantees and exceptions you are unsure about.

A sentence can be general and factual at once. “We build tailored websites for self-employed people” names a service and audience. “Tailored” still needs explanation: what gets adapted and which choices do you discuss with the customer? Do not discard the whole sentence merely because it contains a broad term.

A fictional worksheet for a web designer

Suppose the original page says:

We provide professional complete solutions. We design and build websites for self-employed people. During an introductory meeting, we discuss what your business needs. Contact us for an introductory meeting.

The confirmed information within this fictional example is website design and development, self-employed people as the audience and an introductory meeting as the next step. “Professional complete solutions” adds little without explanation.

A rewrite must not infer that the designer also provides hosting, maintenance, photography or search engine optimisation. A fixed delivery time, free advice or more enquiries are not established either. Record missing information as questions, rather than appealing additions.

A useful instruction is: “Write for self-employed people who want a website made. Keep the introductory meeting as the next step. Add no services, prices or results.” That gives direction without inventing facts. A complete before-and-after example shows how to check the result afterwards.

Remove website noise

An imported page may also contain menus, cookie notices, isolated reviews or footers. These do not automatically belong in a service draft. Remove material outside the chosen page's task. Keep important limitations, such as doing only interior work or providing a quotation only after a site visit.

Check whether the source contains an old offer, former employee or outdated telephone number too. AI cannot establish whether information remains correct from a persuasive paragraph alone. A shorter current source is more useful than a long text containing contradictory versions.

Check what you may share

Use only content you may have processed this way. Publicly accessible text is not automatically free to copy. Remove customer names, personal files, passwords and confidential information unnecessary for understanding the service.

If using an AI service, check before uploading which data it processes and which retention and usage agreements apply. Share only what the task requires. A fictional example often suffices to investigate wording; do not add real customer details to make it more complete.

A worksheet before rewriting

Answer these questions in ordinary words:

1. Which single service should the page explain?
2. Whom is the service intended for?
3. Which concrete activities are established?
4. Which boundaries or conditions must visitors know?
5. What can visitors actually do after reading?
6. Which claims still need confirmation from someone in your business?

Leave unknown answers open. A clearly marked question lets you continue; an invented answer can quietly end up on the website. The broader service page structure then helps organise confirmed information logically.