FLOVA · EN
Privacy
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Privacy policy
Last updated: 15 May 2026
Flova respects your privacy and processes your personal data in line with the General Data Protection Regulation (GDPR). This policy explains which data we collect, why, and which rights you have.
1. Data controller
Flova is a sole proprietorship operated by Frédéric De Burchgrave, based in Ghent, Belgium.
Contact: info@flova.be
2. Which data do we process?
We process the following categories of personal data:
Account data: your email address, business name and city.
Social tokens: access tokens for your social media accounts (Instagram, Facebook, LinkedIn). These are stored encrypted via Supabase Vault.
Generated content: AI-generated posts and images that you create or approve through Flova.
Attribution data: UTM parameters and referring page on your first visit. Your IP address is hashed (SHA-256) and never stored in readable form.
Usage data: which features you use, when, and how many posts you create. This is anonymised at aggregate level.
We do not collect sensitive personal data (health, political beliefs, etc.).
3. Why do we use your data?
Service delivery: generating, scheduling and publishing posts on your social channels.
Authentication: signing you in and securing your account via a magic link.
Security: fraud and abuse detection.
Product improvement: understanding how Flova is used so we can make it better.
Transactional emails: confirmations, invoices and account notifications.
4. Legal basis
We rely on the following legal bases (art. 6 GDPR):
Performance of the contract (art. 6(1)(b)): for generating and scheduling posts, and for authentication.
Legitimate interest (art. 6(1)(f)): for anonymised analytics and the IP hash used for attribution. Our interest: preventing fraud and improving the product. You may object at any time.
Consent (art. 6(1)(a)): for optional analytics and marketing cookies. You may withdraw your consent at any time via the cookie banner or via /en/cookies .
5. Retention period
Active accounts: your data is kept as long as your account is active. After cancellation: 2 years, then permanently deleted.
Contact requests: 1 year after your last message.
Hashed attribution data: up to 13 months.
6. Your rights
Under the GDPR you have the following rights. You may exercise them via info@flova.be :
Access: request which data we hold about you.
Rectification: have inaccurate data corrected.
Erasure: have your account and all related data deleted.
Objection: object to processing based on legitimate interest.
Portability: receive your data in a readable format (JSON or CSV).
Restriction: have the processing paused while an objection is handled.
We respond within 30 calendar days.
7. Third parties
Flova only shares your data with processors that are necessary to deliver the service:
SCCs: Standard Contractual Clauses (EU model contracts for transfers outside the EEA).
We never sell your data to third parties for advertising.
8. Cookies
Flova uses cookies for authentication and optional analytics. A full overview is available on our cookie page .
9. Security
We take appropriate technical and organisational measures:
HTTPS for all connections.
Social tokens stored encrypted via Supabase Vault (AES-256).
IP addresses are only kept as a SHA-256 hash.
Database access only via secured, authenticated connections.
10. Filing a complaint
Do you have a complaint about how we process your data? Please contact us first via info@flova.be . We are happy to resolve it.
You can also lodge a complaint with the Belgian Data Protection Authority (DPA):
11. Changes
We may amend this policy. For material changes we will notify you by email. The date of the latest update is shown at the top of this page.
Questions about your data? Send an email to info@flova.be . We reply within 30 days.