Explanations you can assess.

A useful marketing article shows what supports its explanation, which choices are recommendations and where uncertainty begins.

Who is behind Flova

Flova is an informative marketing publication by Frédéric De Burchgrave from Belgium. News, guides and company profiles appear under the Flova name. Frédéric is the contact for questions about the website, content and corrections. This statement implies no certification, independent quality mark or oversight by a professional organisation.

The blog helps business owners investigate marketing questions and choose a next step. A general article does not know your complete situation. An example or recommendation is therefore no individual assessment, guaranteed result or replacement for appropriate legal or technical advice.

Facts, recommendations and examples

A factual statement must be verifiable through a source or information actually established. When discussing platform rules or features, we clearly identify the provider as the source. What a platform writes about its own system is that provider's explanation, rather than independent measurement of effectiveness.

A Flova process, work sequence or decision aid is editorial advice. We aim to explain its reasons and limitations. Suggesting one channel to start, for example, is a way to limit your work, rather than a proven rule for every business.

Invented situations and example texts must be explicitly identifiable as fictional. They are not customer case studies, real testimonials or measured results. Images identified as AI illustrations show imagined situations and provide no evidence of a real job or person.

Sources and changing information

When explaining platform conditions, we prefer the relevant provider's official documentation. For data protection, we refer where appropriate to regulators and official European sources. The article should make clear which source supports a factual statement and which elements are our recommendations.

A source link does not mean information stays the same forever. Features, conditions and legal interpretations can change. Check the current source before basing an important decision on a platform feature or rule. A reference is also no claim that Flova examined every possible source.

We claim no live source check, practical test or independent verification without demonstrable completion. The publication date is the article's date. An update date belongs to a substantive revision; a new deployment does not make an old article new.

What a news article should add

A news article starts with a recent, dated development. We explain what changes, whom it affects and what remains unknown. A supplier announcement remains recognisable as that supplier's announcement. A promised benefit is not an independently measured result.

News articles show the sources used and, where available, their own publication dates. Flova's publication date is separate. Several reports of the same announcement do not turn it into several independent confirmations.

Our editorial workflow is designed for five to ten news articles a day, with seven as the target. That is a working objective, rather than a promise of sufficient substantiated news every day. When suitable sources are insufficient, fewer articles appear. We do not fill news listings with fictional events, redate old articles or reproduce complete source texts.

Use of AI

AI has been used to prepare, develop and technically process content on this website. A language model is not a source and can misrepresent facts, references or conclusions. Persuasive wording is not evidence by itself.

We do not claim a personal practical test, human article review or specialist check unless it demonstrably happened. Frédéric remains the contact for published content and reported errors. Source references, identifiable examples and a way to report corrections help you assess explanations yourself.

The news workflow can use AI to prepare an original draft and perform automated source and text checks. In automatic publication mode, an article may appear after those checks without a prior human article review. The article states this. Automated checks are not a complete or independent fact-check; even an article with source links can contain an error.

Reporting an error or missing context

Email info@flova.be with the article URL, relevant passage and explanation. Add a reliable source where possible. Do not send confidential customer details if they are unnecessary to understand the problem.

A report prompts investigation of the passage. A substantive correction should update the modification date. If the earlier explanation must consequently be understood substantially differently, the article should also state what was corrected. We promise no fixed response deadline or predetermined outcome.

Commercial referrals

A source reference is not an automatic service recommendation. If content is paid for, contains a commercial partnership or connects a fee to a referral, that should be clear beside the relevant content. A relationship with a named business must not be presented as an independent assessment.

An affiliate link should be recognisable at the relevant referral. A company profile does not prove Flova tested the product itself. Possible commission does not determine which facts are correct or which limitations we mention. Read the arrangements and current commercial setup at How Flova makes money.

Flova previously explored digital marketing tools. Older articles remain in the archive with their historical context. They do not necessarily describe a current offer. Find more on About Flova.

Articles and newsletter

You can read marketing news, practical guides and company profiles without an account. To receive explanations by email, see the sign-up arrangement on the newsletter page. Subscribing is separate from a contact enquiry and begins with your own choice.

This editorial explanation was published on 7 November 2026.