Plan a clear website structure

Collect questions before page names

Do not automatically begin with a long list such as “Home, About, Vision, Mission, Expertise”. Record what someone needs to know: what you offer, which situations you serve, where you work, how you approach the task and how they can contact you.

Distinguish orientation from detail. A homepage helps a new visitor understand where they have arrived. A service page can explain the process and its boundaries. Directions to your premises do not also need to contain your entire business history.

Assign a job to each page

Make a simple table with the page name, visitor question, required content and next step. If two pages answer the same question with essentially identical text, consider combining them. If one page must explain several very different services, separating those services may make the information easier to understand.

The page count is not a goal in itself. A small website with complete answers is a more useful starting point than ten thin pages. Reserve a distinct place for important conditions or practical details when they would otherwise be hard to find.

Use recognisable navigation labels

Name pages with the words your visitors would use to look for them. “Services” or a specific service name often helps more than an internal concept. Creative wording can belong in the body copy without hiding the route to the practical information someone is trying to find.

Keep the main menu focused on important destinations. Show the structure to someone unfamiliar with your organisation and ask where they would look for prices, examples or contact information.

Plan content and links together

For every proposed page, record the copy and images still needed and who will supply them. Do not remove a useful page simply because its photograph is missing, but decide whether it explains enough without that image. Give unresolved content decisions an owner and a deadline.

Connect pages where the reader has a real follow-up question. A project can link to a relevant service, which can lead towards contact. Use descriptive link text so the destination makes sense without rereading the entire paragraph. Check destinations after changing page names or moving information between pages.

• Every page answers an identifiable question.
• Overlapping pages are combined or clearly separated.
• Navigation labels make sense without explanation.
• Missing content has a responsible owner.
• Every important route reaches a useful next step.

Walk through the plan as a visitor

Try three specific situations: someone is new to your business, someone wants a particular service and someone wants to contact you. Start from a different relevant page each time.

Repeat the exercise for every language you use. Translated labels can become longer, and services or contact details may differ by language. Flova supports generated websites in 24 languages, but you remain responsible for coherent content and for reviewing the actual versions you choose to provide.