FLOVA · EN
Social media for midwives in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Every pregnant woman deserves someone she trusts.
Pregnant women find a midwife through recommendations but start searching online. Flova writes weekly posts about antenatal care, preparing for birth and the first weeks afterwards, published on Facebook, Instagram and Google Business in a warm and reassuring tone.
Common questions in your sector
- Pregnant women do not find you through Google, only through word of mouth
- Antenatal care and postnatal visits are rarely explained on social media
- No time for Instagram alongside home visits and consultations
- New practices are only found once there is already a waiting list
Examples from the previous social media version
Pregnant and no midwife yet? Three reasons why registering early makes a real difference, even for your first child.
What does a midwife actually do during a home birth? From the first contraction to cutting the cord: an honest account.
Baby blues versus postnatal depression: how to recognise the difference and when to seek help. Information for new mothers and their partners.
Questions from the previous version
How does Flova handle sensitive topics such as miscarriage or difficult births?
Sensitive themes are only included when you explicitly request them and the tone is always respectful and restrained. You approve every message before publication.
What if I offer both antenatal and postnatal care?
Flova alternates between topics so that both periods get coverage in the content mix.
Can Flova write posts about specific services such as lactation consultations or pregnancy yoga?
Yes. Specify your full offer at onboarding. Flova schedules targeted posts about each service separately.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.