FLOVA · EN
Social media for insurance brokers in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Clients think of you before the damage, not after.
An insurance broker wins through trust and local visibility. Flova writes weekly posts about frequently asked questions, product explanations and seasonal risks, scheduled on Facebook, LinkedIn and Google Business so that individuals and businesses find you before they have a claim.
Common questions in your sector
- Clients only call after damage has already occurred
- Explaining products without sounding like a salesperson is genuinely hard
- No time for consistent posting alongside case management
- Policies are complex and posts quickly become too technical
Examples from the previous social media version
Cold snap forecast this weekend: check whether your home insurance covers outdoor taps. One call could save you an expensive repair.
What does family liability insurance actually cover? Three situations most people forget when they sign up.
Self-employed with no staff: are you covered if illness keeps you from working? Income protection explained in plain English.
Questions from the previous version
How does Flova avoid making insurance posts sound too commercial?
By putting education at the centre: explaining what a product does, not urging people to buy it. The call to action is always a question or an appointment, never a hard sales line. Clients who take this approach report stronger trust and more inbound enquiries.
What are the rules for insurance brokers promoting products on social media in Belgium?
Informative communication about products is allowed; advertising specific premiums or making comparisons is regulated by the FSMA. Flova keeps posts informative and you approve every post before it goes out.
How does this work for a multi-adviser office?
You can set a voice per adviser or use one shared office voice. Multi-location accounts are supported via the Pro plan.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.