FLOVA · EN
Social media for second-hand shops in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Every piece has a story. Tell it.
A second-hand shop attracts customers through unique finds and the promise of surprise. Flova writes posts every week about new arrivals, special pieces and the sustainable character of your offer, published on Facebook, Instagram and Google Business.
Common questions in your sector
- Stock changes too fast to post something every day
- Unique finds are gone before you have posted about them
- Customers do not know when new items come in
- Vintage content calls for creative language you do not always have
Examples from the previous social media version
In today: nineties Levi's 501 in perfect condition, size 30/32. Shop open until six, first to ask is first to get.
Why buying second-hand is better than buying new, in three concrete points. No environmental lecture, just honest arithmetic.
Vintage Christmas jumper found for anyone who wants to win the ugly sweater contest this year. Three available, from twelve euros.
Questions from the previous version
How does Flova post about stock that changes every day?
Through thematic posts: 'new arrivals', 'piece of the week', 'hidden find'. Flova writes flexible templates that you fill in with a short description.
Can Flova help build an online customer base?
Yes. Posts that encourage customers to follow the page for updates attract loyal buyers who come back every week.
Does Flova work for shops that also sell online via Vinted or eBay?
Yes. Flova writes posts that position your shop as the starting point, but you can also link to your online profiles.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.