FLOVA · EN
Social media for blacksmiths and forges in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Handcraft that lasts generations, shown online.
A blacksmith makes pieces that last decades. Flova writes posts every week about completed projects, the forging process and the uniqueness of each piece, published on Facebook, Instagram and Google Business.
Common questions in your sector
- Unique forged work never gets shown online
- The trade is hard to explain to people who see metalwork as industrial
- No visibility with architects, contractors or private clients
- Social media feels far removed from craft and skilled work
Examples from the previous social media version
Wrought-iron gate for a villa in Knokke: three weeks of work, every decorative spike shaped by hand. The client had waited for someone who could do it exactly this way.
How a bespoke handrail is forged: from sketch to finish in five steps. Carousel post with process images.
Restoration of an eighteenth-century facade ornament in Bruges: original pattern measured, old iron matched. Skilled work that stays invisible.
Questions from the previous version
How does Flova show a blacksmith's handcraft on social media?
By telling the story of the process, not just the finished result. Process images, material details and the background of a piece are what captivates people and sets your work apart.
Does Flova work for forges that do restoration work?
Yes. Restoration projects are particularly well suited to storytelling: original versus new, historical detail, skilled interpretation.
Can Flova help if I also want to sell smaller decorative pieces online?
Yes. Flova writes posts that link to your webshop or order form for smaller pieces, and to a quote request for bespoke work.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.