FLOVA · EN
Social media for cobblers in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Good shoes last a lifetime. Show it.
Restorations, repair work and shoe care tips for customers who want to wear quality shoes for longer. Flova writes posts every week for your cobbler's shop and publishes on Facebook, Instagram and Google.
Common questions in your sector
- Customers throw away shoes that could still be saved before they think of you
- Beautiful restorations are never shown
- The sustainable message of repairing rather than discarding is never online
- New customers cannot find your shop when they search for a cobbler nearby
Examples from the previous social media version
Full-grain leather brogue, worn-out sole, upper still perfect. New sole fitted, polished, ready for ten more years. Before and after in the carousel.
Sustainability tip: having a quality men's sole replaced costs less than a new pair of shoes and wears better. Bring your pair in.
Walk-in service: drop off your shoes on Monday, ready by Friday. No appointment needed for minor repairs.
Questions from the previous version
How does Flova position your shop against a throwaway culture?
By framing sustainability as a quality choice, not a thrifty one. Having good footwear repaired is a smart decision.
Does Flova work for cobblers who also cut keys?
Yes. Additional services are scheduled as separate content types alongside the shoe repair content.
Can we use before-and-after photos of restorations?
Yes. Before-and-after images are the best content for a cobbler. Flova writes the caption that does justice to the craftsmanship.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.