FLOVA · EN
Social media for PR and communications agencies in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Good communication starts on your own channels.
A PR agency that stays silent on its own channels does not inspire much confidence. Flova writes posts every week about press releases, campaign results, media coverage and industry insights, published on Facebook, Instagram and Google Business.
Common questions in your sector
- Your own channels get sacrificed for client deadlines
- Posts about communications quickly come across as self-congratulation
- Media mentions are not shared consistently
- New clients find no recent examples of your work online
Examples from the previous social media version
Our client Brouwerij De Kroon made it into Knack Weekend last week. From briefing to publication in three weeks. How we handled it, in the slides.
What a good press release does and does not do. Five common mistakes that irritate editors, and how to avoid them.
We are glad to be guiding a new dossier in the healthcare sector. More details to follow. Communications sometimes requires patience.
Questions from the previous version
How can a PR agency post without coming across as arrogant?
By focusing on the craft, not on yourself. Flova writes in the tone of a conversation partner who shares knowledge, not an agency that pitches itself. That works better for your reputation.
Can Flova help with crisis communications content?
Flova writes regular, planned content. Crisis communications requires custom work and human judgement. For those moments, Flova delivers a neutral style you can quickly adapt.
Does this work for agencies with both B2B and B2C clients?
Yes. You set per channel which audience you are addressing. LinkedIn content for B2B, Instagram and Facebook for broader visibility.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.