FLOVA · EN

Social media for podologists in Belgium

Previous content, for reference

This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.

Feet sorted, diary full.

Biomechanical analysis, custom insoles, children's podology and sports advice. Flova writes two to three posts a week for your practice and publishes them on Facebook, Instagram and Google.

Common questions in your sector

  • Clients confuse a podologist with a pedicurist or orthopaedist
  • Custom insoles remain unknown to people with walking complaints
  • Writing about feet easily sounds technical or dull
  • Sports injuries need separate communication targeted at runners and footballers

Examples from the previous social media version

Biomechanical analysis: one hour, gait analysis, honest advice on whether insoles make sense. GP referral recommended.
Children's podology for postural issues or sore feet after school: a calm session, sometimes a small correction in the shoe is enough.
Runners with shin splints: the cause is often in the foot alignment. One assessment usually gives the answer.

Questions from the previous version

How do I explain the difference between a podologist and a pedicurist?

Flova writes posts that show your paramedical role without diminishing pedicurists. One post a month focuses specifically on the distinction.

Can I post photos of clients' feet?

Preferably not without consent and not in a clinical way. Flova works with general images of insoles, footwear or gait analysis.

Does this work for my collaboration with GPs and physiotherapists?

Yes. We write posts that show your place in the care pathway, with respect for referral structures.

Today: explain your service clearly

Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.

From social communication to your service page

Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.

Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.

Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.

Improve your service page ↗

The studio is now also available in English. You check all facts and publish the text yourself.