FLOVA · EN
Social media for furniture shops in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Beautiful furniture, beautiful story.
New collections, custom projects, interior advice and delivery with installation. Flova writes three posts a week for your furniture shop, schedules them around buying moments, and publishes on Facebook, Instagram and Google.
Common questions in your sector
- IKEA and Maisons du Monde take the lower segment
- Customers choose without advice while custom work is your strength
- Long decision timelines mean customers lose touch
- Photos of delivered projects stay on the phone
Examples from the previous social media version
Just delivered: a 2.4-metre oak table in our atelier style. Solid, oiled, seats ten. Ten weeks lead time, also available for your living room.
Autumn sofa collection in: fabric from Kvadrat, frame by a Belgian cabinetmaker. Showroom open Saturday until 5pm.
Free interior advice with any purchase from 1,500 euros: our interior designer visits you at home, takes measurements and presents three options.
Questions from the previous version
How do I compete with IKEA and large chains?
Flova promotes what chains don't offer: custom work, local craftsmanship, delivery with appointment, home advice. Arguments that justify higher prices.
Does this work for long decision processes (3 to 6 months)?
Yes. Flova builds reminder sequences for customers in the orientation phase: custom examples, lead times, price ranges. You stay top of mind.
Can I feature delivered projects?
Absolutely, with client permission. Flova writes posts that put the furniture centre stage without naming clients, or with a personal story if the client agrees.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.