FLOVA · EN
Social media for coffee roasters in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Your coffee tells a story. Post it.
New origins, roast events and brewing tips for coffee lovers and hospitality clients. Flova writes posts every week for your roastery and schedules them on the mornings when people are searching for exceptional coffee, on Facebook, Instagram and Google.
Common questions in your sector
- The story behind the origin and the farmer never gets told
- New roasts are announced too late and sell out before people hear about them
- Events and tastings only reach regular customers
- The speciality market is growing but your online presence is not keeping pace
Examples from the previous social media version
New origin: washed Ethiopian Yirgacheffe, harvested in February, roasted last week. Profile in the link, order before it runs out.
Brewing at home with a V60: three mistakes we made ourselves for years. Two-minute video, description in the caption.
Open roast day Saturday 14 June: come and watch, smell and taste while we roast. Free entry but please register.
Questions from the previous version
How does Flova write about speciality coffee without sounding pretentious?
By focusing on flavour, story and passion. No jargon like cupping score or SCA protocol unless you explicitly want it. Accessible and honest.
Can we link posts to our online shop products?
Yes. You include the product URL and Flova integrates the link into the post at the right moment.
Does Flova work for roasters who supply the hospitality trade?
Yes. You can set up a B2B content series alongside your consumer posts. Tone and content are adjusted per target group.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.