FLOVA · EN
Social media for jewellers and goldsmiths
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
A ring isn't sold through ads.
For handmade jewellery, vintage or bridal businesses. Flova writes posts that tell the story behind the piece, not the price. Scheduled for the evenings when customers are dreaming.
Common questions in your sector
- Products are expensive, social media feels too sales-driven
- No story tone found between advertising and art
- The bridal segment buys differently than regular customers
- Competing with Pandora and large chains online feels overwhelming
Examples from the previous social media version
A ring made from two past engagements. Recast gold, one new wearer. By appointment in the Bruges shop.
Engagement month March: three weeks of preparation for a ring you help design yourself.
Birth jewellery for a grandchild: engraving, birthstone, ready within ten days.
Questions from the previous version
How does Flova write about higher-priced pieces without sounding salesy?
By focusing on process, material and meaning. Not 'buy now' but 'this is how it came to be'. The brand voice in your settings teaches it what fits your business.
Does it work for bridal shops as well as vintage jewellers?
Yes. Onboarding asks about your style and clientele, and Flova adjusts tone accordingly. Bridal has a different rhythm than vintage.
Does Flova account for seasonal peaks (Valentine's, Mother's Day, Christmas)?
Yes. Flova knows the Belgian gift calendar and schedules lead-up posts two to three weeks before the date.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.