FLOVA · EN
Social media for mortgage advisers in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Buyers find you before they go to the bank.
Anyone buying a home starts with Google, not the bank. Flova writes weekly posts about mortgage options, the buying steps, current interest rates and frequently asked questions, scheduled on Facebook and Google Business so that first-time buyers and families find you when they are searching.
Common questions in your sector
- Buyers go directly to their bank without consulting an independent adviser
- Interest rates and rules change quickly and posts go out of date
- No time for consistent posting alongside case handling
- Younger buyers search online but do not see your office
Examples from the previous social media version
Interest rates in May 2026: what does this mean if you are planning a bid on a property in Ghent right now? Three minutes of reading, concrete advice.
Five costs first-time buyers forget to include beyond the purchase price. Registration duties, notary fees and the rest in one overview.
From the initial agreement to the key handover: the seven steps every buyer in Belgium needs to know. Save this before your next viewing.
Questions from the previous version
How does a mortgage adviser keep posts up to date when interest rates change?
You pass on the current figures or a source and Flova rewrites that into an accessible post. You enter the real-time data and Flova handles the editorial work.
What can a mortgage adviser say about interest rates in social media posts in Belgium?
Informative posts about rate levels are allowed; concrete offers or comparisons are regulated by the FSMA. Flova keeps posts informative and you approve every message before publication.
What if my office handles both mortgages and insurance?
Specify both specialisations at onboarding. Flova alternates between topics so the content mix stays varied and both services get coverage.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.