FLOVA · EN
Social media for doulas in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Every birth deserves a trusted presence.
Many women in Belgium do not know what a doula does or that it is even an option. Flova writes weekly posts explaining what doula support involves, how it differs from a midwife and who it is for, published on Facebook, Instagram and Google Business in a warm and reassuring tone.
Common questions in your sector
- Pregnant women do not know what a doula does or that the option exists
- The difference from a midwife or postnatal carer is not clear
- No time for social media alongside birth and postnatal support work
- New clients find you through word of mouth, rarely through Google
Examples from the previous social media version
What is the difference between a doula and a midwife? One has a medical role, the other a supportive one. Explained in two minutes.
How a doula is present during a birth: not as a medical professional, but as a familiar face and calm voice beside you.
Antenatal support from a doula: three women who told us why it made a difference for them.
Questions from the previous version
How does Flova explain the role of a doula to people who have not heard of it?
By comparing it with familiar roles and describing concrete situations: being present, informing, supporting. No medical terms, just human warmth. Flova finds that this approach brings in clients who had never considered a doula before.
Can Flova also write posts about postnatal doula support?
Yes. Antenatal and postnatal support are featured alternately in the content mix. Specify which services you offer at onboarding.
How does Flova handle sensitive topics such as traumatic births?
Such themes are only included when you explicitly request them and always handled with maximum restraint and respect. You approve every message before it is published.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.