FLOVA · EN

Social media for architects in Belgium

Previous content, for reference

This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.

Building takes time. So does posting.

New builds, renovations, restorations: you design homes where people live for years. Flova writes posts about your projects, material choices and building phases, and schedules them on Instagram, Facebook and Google Business.

Common questions in your sector

  • Projects often run two to three years, communicating phases is difficult
  • Clients want privacy, good shots require permission
  • Uncertain how technical or aesthetic a post should be
  • Competition from larger firms with in-house photographers

Examples from the previous social media version

First sketches for a family home at the edge of Ghent: how we preserved the existing facade and opened the rear entirely towards the garden.
Renovation of a corner property in Mechelen: the first week on site, with focus on what was kept and what had to go.
Three materials we choose increasingly often in new builds, and why they hold up better after ten years than the alternatives.

Questions from the previous version

Can I share photos of projects under construction?

With the client's permission. Flova drafts texts that you can base on that permission. Otherwise you publish after completion, or work with anonymised shots.

Which channel works best for an architecture firm?

Instagram for visual work, Google Business for local visibility. Flova publishes the same content adapted per network.

Does this work for a solo architect?

The Starter plan is built for that. Two posts per week, without extra writing work on your part. You supply images or context, Flova does the rest.

Today: explain your service clearly

Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.

From social communication to your service page

Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.

Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.

Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.

Improve your service page ↗

The studio is now also available in English. You check all facts and publish the text yourself.