FLOVA · EN
Social media for antique shops in Belgium
Previous content, for reference
This page retains its original address. The social media examples below come from the previous version of Flova. Automatic publishing, subscriptions and stated results are not part of the current writing studio’s offer.
Old pieces, seen anew.
New arrivals, restoration work, provenance stories and themed collections. Flova writes three posts a week for your antique shop in an appropriate tone, schedules them around buying moments, and publishes on Facebook, Instagram and Google.
Common questions in your sector
- Antiques feel 'old' to younger buyers, even though they are actually on trend
- Pieces are unique but customers don't see them if they don't come in
- Restoration work is your craft value but stays invisible online
- Competition from vintage platforms like Catawiki
Examples from the previous social media version
Just in: a mid-century Flemish oak wardrobe from 1962. Beautiful patina, original hinges. 480 euros, one piece.
Restoration this week: an Art Deco chair being re-upholstered. Before and after on Instagram, ask about our restorer.
Brocante Sunday coming up: open from 11am to 5pm, coffee on the house. New selection of ceramics and glassware.
Questions from the previous version
How do I attract younger buyers (under 35) to antiques?
Flova places antiques in a contemporary setting: pieces in a modern interior, combined with IKEA or vintage. Younger buyers see how it fits into their lives.
Does this work for unique pieces that sell quickly?
Yes. Flova states honestly when something is unique: 'one piece', 'reserve in the shop'. No false scarcity, just transparency.
Can I share the provenance and history of pieces?
Absolutely. Flova creates short story posts: year, workshop, origin. Customers enjoy buying a piece with history rather than an anonymous object.
Today: explain your service clearly
Flova now helps you rewrite an existing service page. You check the source, add context and edit the proposal yourself. Flova does not publish to your website or social media accounts.
From social communication to your service page
Name the specific service this page describes. Start with your customers’ questions without adding unconfirmed facts or promises.
Explain who the service is for, how an enquiry works and what information you need. Mention an area only if you actually work there.
Choose a concrete next step supported by your website: contact, a quote request or an appointment. Check that the button leads to the right destination.
The studio is now also available in English. You check all facts and publish the text yourself.